Active oat beta-glucans for healthy skin and hair

Avenacare is derived from the oat bran of high quality Nordic oats through a patented, chemical-free process. The gentle formulation is the natural way to incorporate the power of oats into cosmetics and personal care products.

Avenacare is a unique, hypoallergenic and paraben-free formulation, the ideal ingredient for use in a variety of skin and hair care products.

Avenacare is part of the range of oat ingredients produced by Lantmännen, which also includes PromOat oat beta-glucan and PrOatein oat protein.


Examples of applications

Hair care

Conditioner, leave-in serum and shampoo

Skin care

Body, face and hand cream/lotion, eye serum, face mask, irritation-reduction cream and wound-healing. 

Sun care

After-sun and sunscreen

Personal care

Anti-itch lotion, deodorants, infant products, insect-bite relief, shaving products, soaps, wipes.

Functional benefits

Avenacare is a unique and natural hypoallergenic and paraben-free ingredient, with easy formulation attributes. It is the ideal ingredient for use in a variety of skin and hair care products. Insoluble fibres, as well as protein and oil from the original oat bran fraction, are removed during the centrifugation procedure, resulting in a final product that is a gently prepared solution of oat beta glucan, making it ideal for use in a variety of personal care products.

Avenacare is a unique formulation, ideal in natural skin care products designed to soothe the skin, ease the effects of sun exposure or insect bites and provide gentle relief for skin conditions that cause redness or discomfort. Avenacare helps to develop a variety of sensitive products, including face-, hand- and body creams, lotions, and serums, face masks, irritation-reduction creams and wound-healing products.

Avenacare also works effectively in sunscreen products and as an ingredient in after-sun lotions, sprays, gels and foams, helping to reduce redness. 

Avenacare nourishes the scalp and improves hair strength and combability. Its unique formulation works well in a variety of haircare products including conditioners, shampoos and leave-in serums.


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